Animal Health
With Rondex, we helped an animal health laboratory organize technical and commercial inquiries, automate initial qualification and connect each opportunity with the right team—with the information needed to move forward.
Context and challenge
The laboratory received inquiries from veterinarians, businesses and distributors through WhatsApp, online forms and other channels. Many lacked essential information and required several exchanges before the team could determine what the person needed and who should handle the request.
Product information was spread across catalogs, technical data sheets and different departments. To prepare a response or route a request, teams had to locate documentation, identify the product category and manually collect information about the contact and their market.
The challenge was to reduce this preparatory work and keep opportunities moving. The laboratory needed a process that organized inquiries, collected relevant missing details and routed them with context, while retaining control over technical information and specialist involvement.
What TABI did
We designed a commercial workflow powered by Rondex, our AI solution for sales processes. We connected inquiry intake with approved product knowledge, initial qualification and the laboratory’s routing rules.
Solution and implementation
Rondex interprets the initial inquiry, identifies the information already available and requests missing details based on the contact type. The process gathers country, contact profile, product category and needs before involving the sales team.
Results
The implementation organized the work required before sales involvement. Inquiries moved through a defined intake, qualification and routing process, with shared criteria for gathering the necessary information.
Teams received inquiries with more context about the contact, their market and their needs. This supported continuity with less manual reconstruction of information and a clearer basis for evaluating each opportunity.
The laboratory connected conversations, product knowledge and commercial management within a more consistent process. Automation supported the initial tasks, while teams retained responsibility for specialist advice and developing business relationships.
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