The Challenge: Maximizing Advertising ROI with Precision

A gaming client approached TABI with a clear goal: to maximize their advertising ROI while acquiring high-quality users. However, they faced significant challenges in finding the optimal media mix to reach valuable players without exceeding their budget. They needed a strategy rooted in data analysis to ensure that each dollar was used effectively and to identify the most impactful channels for user acquisition.

The Turning Point: Introducing TABI’s Conversion Engine

Recognizing the need for a more efficient, data-driven approach, the client partnered with TABI and utilized our Conversion Engine. This solution combines strategic diagnostics, continuous testing, and real-time optimization, enabling us to refine every aspect of the campaign. Conversion Engine allowed the client to systematically test platforms, audiences, and ad formats, identifying high-performing elements that would maximize conversions and engagement.

Implementation: Data-Driven Strategy and Continuous Optimization

We began by conducting an in-depth diagnostic phase, analyzing audience behaviors and evaluating platform performance. Through this strategic testing, we tailored the media mix to the client’s specific needs, refining the approach with each insight gained. Our process included real-time adjustments based on performance data, allowing the client to avoid unnecessary spending and focus resources on high-converting channels. This continuous optimization ensured that every aspect of the campaign was as effective as possible.

The Results: Increased Quality Users and Reduced Acquisition Costs

The impact of TABI’s Conversion Engine was immediate and measurable. By implementing a data-driven strategy and optimizing resources, the client achieved:

• 30% increase in quality user acquisition: Boosted engagement and retention with highly targeted users.

• 25% reduction in acquisition costs: Streamlined media mix for maximum budget efficiency.

• 100% optimized investment: Every dollar strategically allocated, yielding the highest possible return.

Long-Term Benefits: A Formula for Sustainable Growth

With the Conversion Engine, the client gained a strategic advantage in user acquisition. The data-backed approach not only maximized their budget but also equipped them with a replicable formula for ongoing campaigns. TABI’s continual support and insights have positioned them for sustainable growth, allowing them to confidently scale their acquisition efforts without sacrificing quality.

In Their Own Words: Client Testimonial

"The precision and focus of TABI’s Conversion Engine were key to achieving the impact we needed. Attracting high-quality users while using our budget efficiently has made all the difference." — Client, Gaming Industry

Through Conversion Engine, TABI empowered the client to transform each advertising dollar into an efficient acquisition tool, reaching the right audience with tangible results. With a reliable strategy and the support of data-driven insights, the client is well-positioned for future growth and continued success.